Welcome to The Thrift Fix

Meet Emily London - writer, thrifter, vintage seller, and your guide to a more soulful approach to style.

Welcome to The Thrift Fix

Hello and thank you so much for being here.

I’m Emily London, and I’ve been charity shopping and thrifting for as long as I can remember. What started as Saturday afternoon outings with my mum and grandmother—what we used to call “Nicky-Nacky-Newing”—has grown into a lifelong passion for secondhand style, fashion history, and the quiet magic of finding something special where you least expect it.

I’ve spent over 30 years rummaging through rails, falling in love with labels, and learning how to build a wardrobe (and home) that reflects who I am—not what’s trending. My career has taken me through the glossy pages of magazines, high fashion websites, and into the heart of charity shops, where I now run personal charity shopping tours—and sell vintage fashion and accessories through my website, emilylondon.co.uk.

The Thrift Fix is a place to celebrate all of that:

• The thrill of the find

• The beauty of clothes with stories

• The joy of style that doesn’t follow the rules

• And the deep, soulful satisfaction of choosing secondhand

I’ll be sharing personal essays, fashion history, styling tips, favourite finds, and tales from the rails. Whether you’re a seasoned thrifter or just curious about charity shop style, there’s something here for you.

Thank you for joining me—let’s go treasure hunting.

Emily x